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Preface,
Web 2.0: A Strategy Guide
published by O'Reilly Media
You are already an integral part of the Web 2.0 business economy. Every time you click on Google or Wikipedia or eBay or Amazon, you are sparking "network effects."...You are creating monetizable value for businesses--even if you don't actually buy anything.
Web 2.0 realizes and goes far beyond what Web 1.0 started...so many people are connected to and contribute to the Internet now that economies of scale not only lower costs, they create value...When people come together over the Web, their efforts multiply each other rather than simply adding to them.
Yet, whether you are a seasoned business professional or a digital native, the stories about exactly how the new Web 2.0 business models work and make money may seem fuzzy or downright counterintuitive. The quiestions are clear:
* How is Web 2.0 different from Web 1.0?
* How does Google offer the world's knowledge for free and still make more than $10B in revenue...?
* What could possibly make....a social networkinig site called Facebook woth the equivalent of $15B to Microsoft?
* Is Web 2.0 about corporate blogging, wikis, podcasting or something else entirely?
To answer these questions, you'll need...to understand how successful Web 2.0 companies do what they do, and the economic mechanisms at work...You'll learn about how to make money by monetizing the network effects the Web makes possible. Real-life business stories will demonstrate how those pieces work...Once you've learned to recognize and take advantage of network effects, it's time to apply this knowledge to knowledge-based companies of all sizes...When you've finished this journey, you'll be ready to apply Web 2.0 to your own situation.