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Amy in the classroom...

Amy in the board room...


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One of the most influential & cited articles in the strategy field...


About Amy Shuen

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Amy Shuen is the best-selling author of Web 2.0:  A Strategy Guide, published by O’Reilly Media.  A b-school strategy professor and advisor/corporate strategist/venture capitalist, Amy is equally compelling in the classroom and the boardroom—and in leading initiatives for startup teams as well as senior executives. 

She splits her time between Silicon Valley, Seattle, Europe and Asia.


Professor of Management Practice
China Europe International Business School (CEIBS)
Former Professor, Wharton School of Business, University of Pennsylvania
Former Professor, Haas School of Business, University of California at Berkeley

Education: PhD, University of California at Berkeley, 1994. MBA, Harvard Business School, 1981. BS Double Major Engineering (Digital Electronics and Computer Science) and English, Yale University, 1977. First Robert Noyce Research Fellow at Berkeley, Sloan Fellow, COGME Fellow, Yale National Scholar.

Research Areas: Web 2.0 Strategy and New High Tech Business Models.

Co-created the Dynamic Capabilities framework (SMJ, 1997), one of the most influential and widely cited articles in strategic management. Used to analyze corporate and multinational strategy, entrepreneurship, knowledge management, innovation and corporate venturing.

Consulting: As founder of The Silicon Valley Strategy Group created a $100M corporate strategic innovation venture fund and funded $20M in new ventures in the wireless, financial services, media, software and nano-sensor areas; Partner, The McKenna Group (1998-2000). Global 100 clients include GE Europe, Virgin, Societe Generale, PPR, Bouygues, Nokia, SCF, France Telecom, EDF; MBA team projects for the top Silicon Valley venture capital firms and the CEOs/founders of over 50 portfolio companies.

Current Projects: Web 2.0: A Strategy Guide, published by O'Reilly Media, available mid-April, 2008. (Available in Japanese and Korean, Chinese Special Edition to follow)

Academic Positions Held: Visiting Faculty, School of Business, University of Washington, Adjunct Associate Professor, Wharton, University of Pennsylvania (2004-5), Visiting Professor and Lecturer, Haas School of Business, UC Berkeley (1997-2002); Assistant Professor, San Jose State University(1995-9); Professor, Ecole des Ponts and Ecole Polytechnique (1986-9); Researcher, INSEAD (1986-9).

Other Positions: Founding team, Sloan Foundation Competitive Semiconductor Manufacturing Program at Berkeley, a global industry consortium (1990-5); Marketing Manager at Intel (1983-6); New Technology Group Associate, Booz Allen & Hamilton (1981-3); Internal Corporate Venture Manager, Procter & Gamble (1977-9); Patent and Technology Licensing Intern, Bell Labs Murray Hill (1976).

Professional Awards: Strategic Management Society Best Paper Award 2003, awarded for the most influential and cited paper of previous five years; Sloan Postdoctoral Fellow; First Robert Noyce Research Fellow at Berkeley; Intel Systems Group Outstanding Contributor Award.

Representative Publications: "Dynamic Capabilities of the Firm" Strategic Management Journal (1997) with David Teece and Gary Pisano.

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